Pinky Cole, founder of Slutty Vegan restaurant, is partnering with music mogul Jermain Dupri and Impossible Foods on a nationwide voter registration drive. The Votenik Zoom to the Polls drive, a series of six online events, begin today, culminating in a celebration of participation and action in the election on November 3. The name is a twist on the annual celebrated spring break festival in Atlanta, known as Freaknik.
“I’m passionate about voting rights, social justice and delicious food—and this is an incredible opportunity to combine all three things,” said Cole, in a statement. “In every election cycle there’s a lot of attention on who voted and why, but a more critical question is, ‘Who is not voting—and what impact does that have?’ VoteNik is designed to encourage voter turnout and propel larger digital conversation about the voting process.”
In addition to the virtual events, Impossible Foods will be sponsoring additional physical events related to voter registration.
Photo credit: Slutty Vegan