Smart Foodservice Warehouse Stores Rebrand

All 72 Smart Foodservice Warehouse Stores will be rebranded as US Foods Chef’Stores effective March 1. This follows US Foods acquisition of Smart Foodservice Warehouse Stores in April 2020. This change will combine the power of the US Foods brand with the assortment, pricing, and customer service of Smart Foodservice Warehouse Stores and pave the way for an enhanced customer experience.

In addition, US Foods is opening two new Chef’Store locations in Myrtle Beach, South Carolina and Clarkston, Washington, also on March 1. Designed as a one-stop-shop for restaurant operators and food industry professionals, the stores will feature thousands of food products, including fresh meat, seafood, and produce, as well as restaurant-grade equipment and other supplies. The stores will be open to the public, and no membership is required.

“Our new Chef’Store branding represents the next step in our continued partnership with US Foods,” said Derek Jones, president, US Foods Chef’Store, in a statement. “Smart Foodservice Warehouse Stores and US Foods share a commitment to providing best-in-class service to our broad customer base which includes restaurant operators and foodservice professionals. We are excited about the additional benefits this will offer our loyal customers.”

Related: Aunt Jemima Brand Becomes Pearl Milling Co.Fresh Thyme Farmers Market Rebrands.

Image: US Foods

by: Perry Wings
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